CARBONDALE – The City of Carbondale announced Monday its hired North Star Destination Strategies, Inc. to develop a city-wide brand. But city leaders need your help uncovering and telling Carbondale’s unique story. The branding process includes both quantitative and qualitative research that will be gathered from focus groups, community meetings, survey instruments and interviews with local and regional leaders. To get involved and learn more about this project, visit www.brandingcarbondaleil.com. North Star is located in Nashville, TN and works exclusively on community and state-wide branding campaigns. In the past 16 years, North Star has completed more than 200 unique branding projects. If you have questions or would like more information, contact Carbondale Public Relations Officer Amy Fox at 559-1939 or firstname.lastname@example.org.